Limandy

Big Vape: The Rise and Fall of Juul

2023 1 Seasons ⭐ 6.944

Documentary

In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.

1. The Spark

2023-10-11 • ⭐ 7.0

Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.

2. First Impressions

2023-10-11 • ⭐ 6.5

Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.

3. Where's My Juul?

2023-10-11 • ⭐ 7.0

Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.

4. Overnight Billionaires

2023-10-11 • ⭐ 7.0

A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.